Last Updated: 10/04/2025

At Lina Rue, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, and protect your personal information when you visit and shop at Linarue.com (the "Site").

By using our website and services, you consent to the collection and use of your information as described in this policy. If you do not agree with this Privacy Policy, please do not use our services.

1. Information We Collect

We collect personal information from you when you use our website and services. The type of information we collect depends on how you interact with our Site.

1.1 Personal Information You Provide to Us

When you place an order, register an account, or contact us, we collect certain personal information directly from you:

Contact details: Your name, email address, shipping address, and phone number.

Payment information: Credit/debit card information, PayPal information, or other payment methods.

Order details: Products you order, billing and shipping information, and order history.

Account details: Your username, password, and security questions (if you create an account on our site).

Customer support: Any details or correspondence you provide when communicating with our customer support team.

1.2 Information We Collect Automatically

We also collect information about your usage of our website automatically using cookies, web beacons, and other tracking technologies:

Usage Data: Information about how you interact with our Site, such as pages viewed, search terms used, and how you reached our website.

Device and browser information: Details about the device you use to access the Site, including your IP address, browser type, operating system, and device model.

Cookies and similar technologies: We use cookies to enhance your experience on our site. These are small files that store information about your preferences and activities on the Site.

1.3 Information from Third Parties

We may also collect information about you from third-party sources:

Payment processors: We use third-party services like Shopify Payments and PayPal to process payments. These services may collect and store your payment information as per their privacy policies.

Shipping partners: We may share your information with third-party shipping providers to fulfill your orders.

2. How We Use Your Information

We use the personal information we collect for various purposes, including:

To Process Orders: To process and fulfill your orders, including shipping and handling.

To Provide Customer Support: To respond to your inquiries, provide assistance, and resolve any issues you may encounter.

To Improve Our Services: To enhance the functionality, design, and user experience of our website, and to ensure it is secure and efficient.

To Send Marketing Communications: With your consent, we may send you promotional emails or messages regarding new products, discounts, and special offers. You can opt-out at any time.

To Prevent Fraud and Ensure Security: To monitor and prevent fraudulent or malicious activity on our Site.

To Comply With Legal Obligations: To comply with legal requirements, resolve disputes, and enforce our agreements.

3. How We Protect Your Information

We take the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction.

Encryption: All sensitive information, such as payment details, is encrypted using SSL (Secure Sockets Layer) encryption technology during transmission.

Secure Payment Processing: We use secure third-party payment processors, such as Shopify Payments and PayPal, to handle your payment information.

Data Retention: We retain your information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience, analyze trends, and gather demographic information. Cookies are small text files stored on your device that help us recognize you when you visit our Site and personalize your experience.

Types of Cookies:

Essential Cookies: These cookies are necessary for the operation of our website and are essential for you to be able to browse and use the Site.

Analytical/Performance Cookies: These cookies allow us to analyze how visitors use the Site and to monitor its performance.

Functionality Cookies: These cookies remember your preferences and provide enhanced features on the Site.

Targeting/Advertising Cookies: These cookies are used to deliver personalized advertising and marketing content.

You can manage cookie settings in your browser, but please note that disabling cookies may affect your ability to use certain features of the Site.

5. Sharing Your Information

We may share your personal information with the following parties:

Third-Party Service Providers: Companies that provide services to us, such as payment processors, shipping carriers, and customer service platforms.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Legal Compliance: We may disclose your information if required by law, such as in response to a subpoena or other legal request.

We will not sell or rent your personal information to third parties for marketing purposes without your explicit consent.

6. Your Rights

As a resident of the UK or the EU, you have certain rights regarding your personal information, including:

Access: You have the right to request a copy of the personal information we hold about you.

Correction: You can request that we correct any inaccurate or incomplete information.

Deletion: You may request that we delete your personal information, subject to certain conditions.

Objection to Processing: You can object to the processing of your personal data, including for marketing purposes.

Withdraw Consent: If we rely on your consent to process your data, you have the right to withdraw it at any time.

Data Portability: You may request that we provide your data in a structured, commonly used format so you can transfer it to another service provider.

To exercise any of these rights, please contact us at info@linarue.com.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated "Last Updated" date. Please review this policy periodically to stay informed about how we are protecting your information.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

Email: info@linarue.com